Armed Services YMCA Named Recipient of WD-40 Company Initiative to Support Military Personnel

Press Release | March 16, 2011

Limited Edition WD-40 Military Collectible Series Can Sales to Provide Funding for Critical Programs

Washington, D.C. – The Armed Services YMCA (ASYMCA) will be the recipient of a minimum of $100,000 from a WD-40 Company effort, launched today, to support those who serve or have served. The company will donate 10 cents from the sale of each of four limited edition cans with special artwork depicting service at sea, in air and on land. The can series will be available for sale at retailers across the country through Memorial Day.

In this 150th anniversary year, the ASYMCA is dedicated to providing programs to support the men and women of America’s military, and their resilient families. The funds from the WD-40® can sales will be used to fund the more than 150 program centers around the country, designed to enrich the quality of life for those who are committed to a life of service.

“Partners like WD-40 Company are integral to the development and delivery of programs and services to our servicemen and women and their families,” said Mike Landers, Deputy National Director, ASYMCA. “We are grateful for their recognition of our organization as a ‘charity of choice’ for providing programs and services to our Heroes in uniform and their families, and we look forward to working with an organization who shares our commitment to this important group.”

The WD-40 Company has committed a minimum of $100,000 to each of three organizations that support the military. In addition to the ASYMCA, Wounded Warrior Project and Veterans Medical Research Foundation will also receive donations from the company. Each WD-40 Military Collectible Series can includes a code for consumers to unlock videos from actor and retired gunnery sergeant R. Lee Ermey training purchasers how to use WD-40 to solve everyday problems.

“The Armed Services YMCA has made a positive difference in the lives of military families for 150 years,” said Tim Lesmeister, vice president of marketing at WD-40 Company.  “The men and women it helps are both dedicated and resilient and we hope this program honors their commitment and supports their efforts in a tangible way.”

For more information about the WD-40 Company initiative, please visit http://supporttroops.wd40.com/.

For more information about the Armed Services YMCA and their dedicated programs for the resilient families of American servicemen and women, please visit www.www.asymca.org.