Restaurant Magazine | July 2012
Buffets, Inc. is giving military families a special place at the table with the launch of its new Military Appreciation Program starting July 5. All six Buffets brands – Ryan’s, Country Buffet, HomeTown Buffet, Old Country Buffet, Fire Mountain and Granny’s Buffet – are extending a special 15 percent discount to active and reserve military service personnel, their spouses and children (up to a party of four) who dine at any of their locations. The offer is good year-round, plus soldiers will receive a 100 percent discount on their birthday.
“Buffets knows that it takes very special men and women to serve our country and equally special families to support them during their time of service,” said Alice Crowder, Vice President of Marketing for Buffets. “We are proud to recognize soldiers in our communities with this exclusive offer and to let them know that they are in our hearts whether they are at home or abroad.”
Buffets to Support Military Year-Round
Buffets also announced a new partnership with the Armed Services YMCA (ASYMCA), a national non-profit organization that provides programs and services for military personnel and their families. Buffets has committed to support the ASYMCA and its national and local initiatives with financial and in-kind contributions throughout the year.
“The ASYMCA is incredibly honored to partner with Buffets,” said Brittany Catton, Director of Marketing for the ASYMCA. “Our organization relies heavily on the generosity and support of corporate sponsors to help provide critical programs and services for military families.”
The premiere fundraising initiative to benefit the ASYMCA features a partnership with country music sensations Montgomery Gentry. Buffets will be offering the band’s newest CD Rebels On the Run at all its locations for a special price of $8.99 starting July 5th. Proceeds from the CDs will be donated to the ASYMCA for Operation Outdoors, a camp program that assists the children of military personnel and families during deployment.
For more information about the Buffets brands, visit any of their websites: www.hometownbuffet.com, www.oldcountrybuffet.com, www.countrybuffet.com, www.ryans.com, www.grannysbuffet.com and www.firemountainbuffet.com.