JCPenney continues support to Operation Hero
Thanks to a grant from the JCPenney Foundation, we’ve been able to bring our Operation Hero afterschool program to more military children across the country over the last two years. The JCPenney Foundation is a 501(c)3 public charity that partners with organizations to provide underserved kids clothing, youth programming opportunities and career readiness.
Key to this partnership has been Dee St. Cyr, corporate giving, and Tiana James, cause marketing, on the JCPenney philanthropy team. They were instrumental in advocating for this partnership, attending several site visits and constantly looking for new and additional ways the JCPenney Foundation could support Operation Hero. We were thrilled to visit the JCPenney Home Office last week to present them with our ASYMCA Salute to recognize their efforts.
Funding from the JCPenney Foundation has allowed for military children to receive specialized support outside the classroom to help their readiness in school. Dee and Tiana’s support, at events like the San Diego shopping spree, or expanding the boundaries of our programming by testing the use of iPads in the Hampton Roads Operation Hero program, has been innovative and has allowed the ASYMCA to expand their understanding of supporting the military family.
Operation Hero is an after school program designed to help school age (ages 6 to 12) military children improve academically and socially. The challenges of military life can be especially hard on children who are forced to leave friends behind and start over at a new school due to a new set of military orders. They often feel disenfranchised within their own family and respond poorly to the instability caused by frequent moves, family disruption due to deployments, increased parental stress, and direct and indirect trauma associated with the wounds of war.
(L to R) Sharon Gleason, EVP Fund Development and Communications, ASYMCA, Misty Tippen, Sr. Manager Community Engagement, Philanthropy, JCPenney, Aimee Lakotas, Senior Director, PR, Partnerships and Community Engagement, JCPenney, Dee St. Cyr, Manager, Corporate Giving, JCPenney, Tiana James, Cause Marketing, JCPenney, and William French, President | CEO, ASYMCA, met to discuss future support and to recognize the efforts to date.