Three pair are now available on eBay
To celebrate the recent NBA All-Star weekend in Los Angeles, Jack Daniel’s, an Official marketing partner of the NBA teamed up with The Shoe Surgeon to create custom Air Force 1 sneakers, inspired by the elements of Jack Daniel’s Tennessee Honey whiskey. The shoes were displayed at one of several Jack Daniel’s All-Star events, the Lynchburg General Store, which showcased facets of the town Jack Daniel’s calls home.
And now because of Jack Daniel's generosity, you can but a pair and the proceeds with support Operation Ride Home. Bid generously and often!
- 3 pair, in sizes 7, 10, and 11.5, of custom Jack Daniel’s Tennessee Honey Air Force 1 sneakers are now available on eBay.
- All proceeds will benefit Operation Ride Home and the Armed Services YMCA
- See how they were made
More About Jack Daniel’s Tennessee Honey Sneakers:
The Shoe Surgeon crafted 67 pairs of these custom Air Force 1 sneakers, paying careful attention to each element. They transformed the sneaker from athletic wear to luxury by using single stitching (a technique used in Italian craft shoes) throughout, versus double stitching and reduced the number of panels to express the simplicity and craft of Jack Daniel’s Tennessee Honey.
Each material was meticulously chosen, including:
- Vachetta tan leather accents, gold metal eyelets and leather lace with gold metal aglet- In honor of Tennessee Honey
- Black Horween leather- This super premium/craft leather is made with the same care and attention that Jack Daniel's uses to make their whiskey.
- Dark brown distressed leather w/russet undertones- This leather will age with each wear, representative of Jack’s barrel aging process
More About the Auction and Operation Ride Home:
Operation Ride Home helps bring military families together for the holidays. Operation Ride Home sponsors travel for eligible service members and their dependents to travel from their duty station back home to spend time with their families. Reconnecting military families during this special time of year is one small way Operation Ride Home is strengthening military families.
- Since 2011, the Jack Daniels and Armed Services YMCA Operation Ride Home Program has assisted 2,669 service members and their families, a total of 5,767 individuals, get home for the holidays
- 2017 was the 7th year for Operation Ride Home. Jack Daniel’s and the Armed Services YMCA are excited to continue offering this program as another way of showing our appreciation and support for those sacrifice so much
- Operation Ride Home is funded by the generous contributions of Jack Daniel’s, Jack Daniel’s Distributors and the general public, along with support from the Armed Services YMCA
- More information on Operation Ride Home can be found on operationridehome.jackdaniels.com as well as https://www.asymca.org/operation-ride-home